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SSL certificates
What is an SSL, and why should we care? Basically, it’s the thing that keeps your data safe from hackers when you hand over information like your email or credit card number into a site. Yep. It’s kind of a big deal. At the rate big companies have been getting hacked, customers are demanding protection. And browsers like Chrome have the internet’s equivalent of a giant neon sign saying “Don’t go here!” when those two unassuming words pop up next to your domain name: Not Secure.
Most people don’t know what an SSL certificate is, but they understand that immediately. And they run in the other direction. In order to avoid this, if you ask a customer for ANY personal information, make sure you have a functional, up-to-date SSL. If you see “https” at the beginning of your domain name, you’re in good shape. If there is no “s” at the end, talk to your web host. Not only does having one make customers happy, but it plays a role in Google’s search-ranking algorithm.