SEO Tools and Techniques

Search engine optimization (SEO) is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site’s user experience and performance in organic search results. You’re likely already familiar with many of the topics in this guide, because they’re essential ingredients for any web page, but you may not be making the most out of them.

You should build a website to benefit your users, and any optimization should be geared toward making the user experience better. One of those users is a search engine, which helps other users discover your content. Search Engine Optimization is about helping search engines understand and present content. Your site may be smaller or larger than our example site and offer vastly different content, but the optimization topics we discuss below should apply to sites of all sizes and types. 

Signed,
The Google Search Quality team

Improve your performance on Google Search

Search Console tools and reports help you measure your site's Search traffic and performance, fix issues, and make your site shine in Google Search results

Meta tags that Google understands

Meta tags are a great way for webmasters to provide search engines with information about their sites. Meta tags can be used to provide information to all sorts of clients, and each system processes only the meta tags they understand and ignores the rest.

Google Correlate

Google Correlate finds search patterns which correspond with real-world trends.

Understand how structured data works

Google Search works hard to understand the content of a page. You can help us by providing explicit clues about the meaning of a page to Google by including structured data on the page. Structured data is a standardized format for providing information about a page and classifying the page content; for example, on a recipe page, what are the ingredients, the cooking time and temperature, the calories, and so on.

Structured data - Schema.org

Schema.org is a collaborative, community activity with a mission to create, maintain, and promote schemas for structured data on the Internet, on web pages, in email messages, and beyond.

Structured data - Testing Tool

Schema.org is a collaborative, community activity with a mission to create, maintain, and promote schemas for structured data on the Internet, on web pages, in email messages, and beyond.

Best SEO Toolkit

From research to reporting, an ultimate solution to take your SEO to the next level . Get insights into your competitors’ strategies in display advertising, organic and paid search, and link building.

Keyword Tool

Are you a business owner, online marketer or content creator? If so, most likely you would like more people to visit your website, read your content and buy your products or services. The easiest way to achieve it is to find out what your potential customers or readers are searching for on Google and create content on your website around these topics.

Keyword Planner

The right keywords can get your ad in front of the right customers, and Google Ads Keyword Planner is here to help.

SEO Analyzer

If you want more search traffic, all you have to do is follow the website analysis report. It will point out all of the SEO errors you need to fix in order to increase your rankings.

SEO Site Checkup score

SEO Site Checkup offers an easy-to-understand and comprehensive set of SEO tools to help you understand your website from a search engine's perspective. In just a matter of few seconds and a couple of clicks, you can see how a search engine may interpret your site.

SEO Web Page Analyzer

This web page analyzer breaks down the structure and content of your web page and assesses the build quality and content quality from an accessibility, usability and search engine point of view.

Instant Website Review

Enjoy tons of useful SEO tools - Article rewriter, Plagiarism Checker, Backlink Maker, Meta Tag Generator, Meta Tags Analyzer, Keyword Position Checker, Robots.txt Generator and more.

XML Generator

Suitable when you need to quickly create a sitemap for a small web site (up to 500) pages. No registration required and you get sitemaps ready immediately.

Favicon Generator

With so many platforms and icons, it's hard to know exactly what you should do. What are the dimensions of favicon.ico? How many Touch icons do I need? RealFaviconGenerator did the reseach and testing for you.

The Open Graph protocol

The Open Graph protocol enables any web page to become a rich object in a social graph. For instance, this is used on Facebook to allow any web page to have the same functionality as any other object on Facebook.

Broken Link Checker

Are broken links damaging your website's rankings and usability? There's no getting around it - error 404 pages are bad for business. Dead Link Checker crawls through your website, identifying broken links for you to correct.

We update this list all the time, so check back often!

/Last modified on: October 27th, 2021/